ecomark.

EcoMark analysis · Algo v2

Home - BBC News

Published 28 Aug 2026

Site history
D69#4 of 5 at publication

Automated EcoMark v2 approximation using technical crawl evidence, DNS, public policy/identity signals and a Green Web hosting check. Browser Run was blocked or incomplete, so the normal public HTML response was used instead. Analysis quality: good.

Algorithm v2 · Raw evidence

Improve

Start with these changes.

1

responsibility

Name material visitor-facing technology providers in the privacy notice when they receive visitor data.

Transparent, secure defaults make digital impact understandable and give visitors meaningful choices.

2

efficiency

Lazy-load below-the-fold media and remove autoplay.

Lighter pages consume less bandwidth and device work and remain usable on slower connections.

3

sovereignty

Serve fonts, scripts and media first-party where practical.

A more portable and less concentrated stack gives organisations more control over technology and jurisdiction.

Breakdown

Evidence by category.

Efficiency

65
#2 of 5

3 pages · ~482 KB measured/page · 97 resource references/page · 100% sampled assets cacheable.

Evidence and scoring

Evidence: 3 pages · ~482 KB measured/page · 97 resource references/page · 100% sampled assets cacheable.

  • PayloadMeasured HTML and sampled asset payload is proportionate and optimised.20/20
  • JavaScriptReferenced JavaScript weight is kept proportionate.20/20
  • RequestsPages avoid excessive resource references and third-party connections.5/20
  • MediaImages and video avoid obvious loading and autoplay waste.0/20
  • Caching and compressionSampled static assets expose effective cache policy.20/20

Privacy

80
#4 of 5

0 known trackers · 0 tracking-style response cookies · 98% third-party resource references.

Evidence and scoring

Evidence: 0 known trackers · 0 tracking-style response cookies · 98% third-party resource references.

  • Behavioural trackingKnown advertising pixels and cross-site trackers are absent or minimised.20/20
  • Analytics minimisationAnalytics technology is absent or privacy-preserving and proportionate.20/20
  • Cookies and consentNon-essential response cookies are avoided before interaction.20/20
  • Third-party disclosureResource loading does not unnecessarily disclose visits to third parties.0/20
  • Invasive techniquesKnown session replay and similarly invasive tools are absent.20/20

Sovereignty

70
#5 of 5

2 US-headquartered visitor-facing provider ecosystems · 2% first-party assets · open technology 61/100 · no framework signal required/detected. DNS: NS dns0.bbc.co.uk, dns0.bbc.com · MX 10 cluster1.eu.messagelabs.com, 20 cluster1a.eu.messagelabs.com · CNAME www.bbc.co.uk.pri.bbc.co.uk.

Evidence and scoring

Evidence: 2 US-headquartered visitor-facing provider ecosystems · 2% first-party assets · open technology 61/100 · no framework signal required/detected. DNS: NS dns0.bbc.co.uk, dns0.bbc.com · MX 10 cluster1.eu.messagelabs.com, 20 cluster1a.eu.messagelabs.com · CNAME www.bbc.co.uk.pri.bbc.co.uk.

  • Provider jurisdictionObservable visitor-facing dependencies minimise reliance on US-headquartered platform ecosystems.10/20
  • Third-party geographyKnown non-EU third-party data exposure is minimised.20/20
  • Portable deliveryPages minimise proprietary embeds and platform-specific content dependencies.20/20
  • Supplier concentrationThird-party resource loading is not dominated by one provider ecosystem.10/20
  • Open technologyOpen standards, first-party delivery, open-source technology and public source code are preferred where practical.10/20

Accessibility

70
#4 of 5

2 semantic issues · 23 keyboard markup issues · 0% unlabelled controls · 100% raw/rendered text ratio.

Evidence and scoring

Evidence: 2 semantic issues · 23 keyboard markup issues · 0% unlabelled controls · 100% raw/rendered text ratio.

  • SemanticsHTML exposes basic language, heading and landmark structure.10/20
  • Keyboard accessMarkup avoids obvious keyboard-hostile interaction patterns.0/20
  • Forms and controlsForm controls expose labels or accessible names.20/20
  • Visual accessibilityViewport and media markup avoid obvious visual accessibility barriers.20/20
  • ResilienceMeaningful text remains present without relying entirely on client rendering.20/20

Responsibility

55
#2 of 5

Privacy ✗ · Cookies n/a · Terms ✓ · Accessibility ✓ · Contact/About ✓. Public registration IDs: none detected. no verified green-hosting evidence found. carbon.txt ✗ · 5/5 security headers.

Evidence and scoring

Evidence: Privacy ✗ · Cookies n/a · Terms ✓ · Accessibility ✓ · Contact/About ✓. Public registration IDs: none detected. no verified green-hosting evidence found. carbon.txt ✗ · 5/5 security headers.

  • Public accountabilityPrivacy, terms, accessibility, contact and applicable registration information are discoverable.10/20
  • Security basicsThe main response exposes sensible browser security headers.20/20
  • Consent designTracking and consent markup avoids obvious one-sided choice patterns.20/20
  • Supplier disclosureDetected material visitor-facing providers are reflected in discoverable privacy information.0/20
  • Sustainability evidenceGreen hosting, carbon.txt and public sustainability information provide discoverable evidence of digital sustainability practice.5/20