Latest EcoMark · v2

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websitecarbon.com

B85#1 of 6 using v2

Automated EcoMark v2 approximation using technical crawl evidence, DNS, public policy/identity signals and a Green Web hosting check.

Analysed 28 Aug 2026 · Published 28 Aug 2026 · View analysis · Algorithm v2

Category results

What’s working, what matters, what to do.

Efficiency

80
#1 of 6
How this category score was calculated
  • PayloadMeasured HTML and sampled asset payload is proportionate and optimised. · average_page_kb (lower is better)Level 4/4 · 20/20
  • JavaScriptReferenced JavaScript weight is kept proportionate. · average_javascript_kb (lower is better)Level 4/4 · 20/20
  • RequestsPages avoid excessive resource references and third-party connections. · average_resource_references (lower is better)Level 4/4 · 20/20
  • MediaImages and video avoid obvious loading and autoplay waste. · media_issue_count (lower is better)Level 4/4 · 20/20
  • Caching and compressionSampled static assets expose effective cache policy. · cacheable_asset_percent (higher is better)Level 0/4 · 0/20

What we found

1 pages · ~56 KB measured/page · 0 resource references/page · 0% sampled assets cacheable.

Evidence: 1 pages · ~56 KB measured/page · 0 resource references/page · 0% sampled assets cacheable.

Why it matters

Lighter pages consume less bandwidth and device work and remain usable on slower connections.

LOW PRIORITY

Simple action

Add long-lived cache headers to versioned static assets.

Privacy

100
#1 of 6
How this category score was calculated
  • Behavioural trackingKnown advertising pixels and cross-site trackers are absent or minimised. · tracker_count (lower is better)Level 4/4 · 20/20
  • Analytics minimisationAnalytics technology is absent or privacy-preserving and proportionate. · analytics_risk (lower is better)Level 4/4 · 20/20
  • Cookies and consentNon-essential response cookies are avoided before interaction. · nonessential_cookie_count (lower is better)Level 4/4 · 20/20
  • Third-party disclosureResource loading does not unnecessarily disclose visits to third parties. · third_party_percent (lower is better)Level 4/4 · 20/20
  • Invasive techniquesKnown session replay and similarly invasive tools are absent. · invasive_tracker_count (lower is better)Level 4/4 · 20/20

What we found

0 known trackers · 0 tracking-style response cookies · 0% third-party resource references.

Evidence: 0 known trackers · 0 tracking-style response cookies · 0% third-party resource references.

Why it matters

Minimising tracking and third-party disclosure reduces profiling and unnecessary visitor data exposure.

LOW PRIORITY

Simple action

Remove behavioural advertising pixels and cross-site trackers.

Sovereignty

95
#1 of 6
How this category score was calculated
  • Provider jurisdictionObservable visitor-facing dependencies minimise reliance on US-headquartered platform ecosystems. · us_provider_count (lower is better)Level 3/4 · 15/20
  • Third-party geographyKnown non-EU third-party data exposure is minimised. · known_non_eu_data_percent (lower is better)Level 4/4 · 20/20
  • Portable deliveryPages minimise proprietary embeds and platform-specific content dependencies. · proprietary_embed_count (lower is better)Level 4/4 · 20/20
  • Supplier concentrationThird-party resource loading is not dominated by one provider ecosystem. · top_provider_share_percent (lower is better)Level 4/4 · 20/20
  • Open technologyOpen standards, first-party delivery, open-source technology and public source code are preferred where practical. · open_technology_score (higher is better)Level 4/4 · 20/20

What we found

1 US-headquartered visitor-facing provider ecosystems · 100% first-party assets · open technology 95/100 · WordPress. DNS: NS ernest.ns.cloudflare.com, rose.ns.cloudflare.com.

Evidence: 1 US-headquartered visitor-facing provider ecosystems · 100% first-party assets · open technology 95/100 · WordPress. DNS: NS ernest.ns.cloudflare.com, rose.ns.cloudflare.com.

Why it matters

A more portable and less concentrated stack gives organisations more control over technology and jurisdiction.

LOW PRIORITY

Simple action

Serve fonts, scripts and media first-party where practical.

Accessibility

85
#1 of 6
How this category score was calculated
  • SemanticsHTML exposes basic language, heading and landmark structure. · semantic_issue_count (lower is better)Level 2/4 · 10/20
  • Keyboard accessMarkup avoids obvious keyboard-hostile interaction patterns. · keyboard_issue_count (lower is better)Level 4/4 · 20/20
  • Forms and controlsForm controls expose labels or accessible names. · unlabelled_control_percent (lower is better)Level 4/4 · 20/20
  • Visual accessibilityViewport and media markup avoid obvious visual accessibility barriers. · visual_issue_count (lower is better)Level 3/4 · 15/20
  • ResilienceMeaningful text remains present without relying entirely on client rendering. · raw_text_ratio_percent (higher is better)Level 4/4 · 20/20

What we found

2 semantic issues · 0 keyboard markup issues · 0% unlabelled controls · 100% raw/rendered text ratio.

Evidence: 2 semantic issues · 0 keyboard markup issues · 0% unlabelled controls · 100% raw/rendered text ratio.

Why it matters

Accessible, resilient markup works for more people, assistive technology and older or constrained devices.

LOW PRIORITY

Simple action

Fix basic document semantics: language, one clear H1 and meaningful landmarks/headings.

Responsibility

55
#2 of 6
How this category score was calculated
  • Public accountabilityPrivacy, terms, accessibility, contact and applicable registration information are discoverable. · transparency_evidence_score (higher is better)Level 1/4 · 5/20
  • Security basicsThe main response exposes sensible browser security headers. · security_header_count (higher is better)Level 0/4 · 0/20
  • Consent designTracking and consent markup avoids obvious one-sided choice patterns. · consent_issue_score (lower is better)Level 4/4 · 20/20
  • Supplier disclosureDetected material visitor-facing providers are reflected in discoverable privacy information. · undisclosed_provider_percent (lower is better)Level 4/4 · 20/20
  • Sustainability evidenceGreen hosting, carbon.txt and public sustainability information provide discoverable evidence of digital sustainability practice. · sustainability_evidence_score (higher is better)Level 2/4 · 10/20

What we found

Privacy ✓ · Cookies n/a · Terms ✗ · Accessibility ✗ · Contact/About ✗. Public registration IDs: UK company number 6167989. verified green hosting (Cloudflare). carbon.txt ✗ · 1/5 security headers.

Evidence: Privacy ✓ · Cookies n/a · Terms ✗ · Accessibility ✗ · Contact/About ✗. Public registration IDs: UK company number 6167989. verified green hosting (Cloudflare). carbon.txt ✗ · 1/5 security headers.

Why it matters

Transparent, secure defaults make digital impact understandable and give visitors meaningful choices.

HIGH PRIORITY

Simple action

Make privacy, cookie, accessibility and contact information easy to find.

Progress

EcoMark history