EcoMark analysis · Algo v4

babyvue.co.uk

Published 28 Aug 2026

Site history
D65#4 of 4 at publication

This grade belongs to babyvue.co.uk. It is based on a bounded sample of up to 5 connected public pages plus public evidence. It is not a grade for any one page.

Automated EcoMark v4 approximation using up to 5 connected pages, DNS, active policy/sitemap discovery, browser security checks and lightweight performance diagnostics. Analysis quality: good.

Algorithm v4 · Raw evidence

Improve

Start with these changes.

1

efficiency

Lazy-load below-the-fold media and remove autoplay.

Lighter pages consume less bandwidth and device work and remain usable on slower connections.

2

privacy

Remove behavioural advertising pixels and cross-site trackers.

Minimising tracking and third-party disclosure reduces profiling and unnecessary visitor data exposure.

3

responsibility

Make privacy, cookie, accessibility and contact information easy to find.

Transparent, secure defaults make digital impact understandable and give visitors meaningful choices.

Breakdown

Evidence by category.

Efficiency

60
#3 of 4

4 connected pages · ~47 KB measured/page · 0 KB JavaScript/page · 20 resource references/page · 0% sampled assets cacheable. PageSpeed-style checks: 4/7; 7 obvious blocking candidates; 8 images without width/height.

Evidence and scoring

Evidence: 4 connected pages · ~47 KB measured/page · 0 KB JavaScript/page · 20 resource references/page · 0% sampled assets cacheable. PageSpeed-style checks: 4/7; 7 obvious blocking candidates; 8 images without width/height.

  • PayloadMeasured HTML and sampled asset payload is proportionate and optimised.20/20
  • JavaScriptReferenced JavaScript weight is kept proportionate.20/20
  • RequestsPages avoid excessive resource references and third-party connections.20/20
  • MediaImages and video avoid obvious loading and autoplay waste.0/20
  • Caching and compressionSampled static assets expose effective cache policy.0/20

Privacy

60
#4 of 4

3 known trackers · 0 tracking-style response cookies · 15% third-party resource references.

Evidence and scoring

Evidence: 3 known trackers · 0 tracking-style response cookies · 15% third-party resource references.

  • Behavioural trackingKnown advertising pixels and cross-site trackers are absent or minimised.5/20
  • Analytics minimisationAnalytics technology is absent or privacy-preserving and proportionate.5/20
  • Cookies and consentNon-essential response cookies are avoided before interaction.20/20
  • Third-party disclosureResource loading does not unnecessarily disclose visits to third parties.10/20
  • Invasive techniquesKnown session replay and similarly invasive tools are absent.20/20

Sovereignty

75
#2 of 4

2 US-headquartered visitor-facing provider ecosystems · 85% first-party assets · open technology 91/100 · WordPress. DNS: NS harvey.ns.cloudflare.com, kayleigh.ns.cloudflare.com · MX 0 babyvue-co-uk.mail.protection.outlook.com.

Evidence and scoring

Evidence: 2 US-headquartered visitor-facing provider ecosystems · 85% first-party assets · open technology 91/100 · WordPress. DNS: NS harvey.ns.cloudflare.com, kayleigh.ns.cloudflare.com · MX 0 babyvue-co-uk.mail.protection.outlook.com.

  • Provider jurisdictionObservable visitor-facing dependencies minimise reliance on US-headquartered platform ecosystems.10/20
  • Third-party geographyKnown non-EU third-party data exposure is minimised.15/20
  • Portable deliveryPages minimise proprietary embeds and platform-specific content dependencies.20/20
  • Supplier concentrationThird-party resource loading is not dominated by one provider ecosystem.10/20
  • Open technologyOpen standards, first-party delivery, open-source technology and public source code are preferred where practical.20/20

Accessibility

75
#3 of 4

4 semantic issues · 0 keyboard markup issues · 0% unlabelled controls · 70% raw/rendered text ratio.

Evidence and scoring

Evidence: 4 semantic issues · 0 keyboard markup issues · 0% unlabelled controls · 70% raw/rendered text ratio.

  • SemanticsHTML exposes basic language, heading and landmark structure.5/20
  • Keyboard accessMarkup avoids obvious keyboard-hostile interaction patterns.20/20
  • Forms and controlsForm controls expose labels or accessible names.20/20
  • Visual accessibilityViewport and media markup avoid obvious visual accessibility barriers.15/20
  • ResilienceMeaningful text remains present without relying entirely on client rendering.15/20

Responsibility

60
#2 of 4

Privacy ✓ · Cookies ✗ · Terms ✓ · Accessibility ✗ · Contact/About ✓. Public registration IDs: UK company number 11474712. verified green hosting (Mythic Beasts Ltd). carbon.txt ✗ · sitemap ✓ · security 5/6. Missing: Content Security Policy.

Evidence and scoring

Evidence: Privacy ✓ · Cookies ✗ · Terms ✓ · Accessibility ✗ · Contact/About ✓. Public registration IDs: UK company number 11474712. verified green hosting (Mythic Beasts Ltd). carbon.txt ✗ · sitemap ✓ · security 5/6. Missing: Content Security Policy.

  • Public accountabilityPrivacy, terms, accessibility, contact and applicable registration information are discoverable.10/20
  • Security basicsThe main response exposes sensible browser security headers.15/20
  • Consent designTracking and consent markup avoids obvious one-sided choice patterns.5/20
  • Supplier disclosureDetected material visitor-facing providers are reflected in discoverable privacy information.20/20
  • Sustainability evidenceGreen hosting, carbon.txt and public sustainability information provide discoverable evidence of digital sustainability practice.10/20