Latest EcoMark · Algo v4

babyvue.co.uk

This grade belongs to babyvue.co.uk. It is based on a bounded sample of up to 5 connected public pages plus public evidence. It is not a grade for any one page.

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D65#5 of 5 using v4

Improve

Start with these changes.

EcoMark puts the lowest-scoring areas first, so the next step is obvious.

1

efficiency

Lazy-load below-the-fold media and remove autoplay.

Lighter pages consume less bandwidth and device work and remain usable on slower connections.

2

privacy

Remove behavioural advertising pixels and cross-site trackers.

Minimising tracking and third-party disclosure reduces profiling and unnecessary visitor data exposure.

3

responsibility

Make privacy, cookie, accessibility and contact information easy to find.

Transparent, secure defaults make digital impact understandable and give visitors meaningful choices.

Breakdown

Where the score comes from.

Efficiency

60
#4 of 5

4 connected pages · ~47 KB measured/page · 0 KB JavaScript/page · 19 resource references/page · 0% sampled assets cacheable. PageSpeed-style checks: 4/7; 7 obvious blocking candidates; 8 images without width/height.

Evidence and scoring

Evidence: 4 connected pages · ~47 KB measured/page · 0 KB JavaScript/page · 19 resource references/page · 0% sampled assets cacheable. PageSpeed-style checks: 4/7; 7 obvious blocking candidates; 8 images without width/height.

  • PayloadMeasured HTML and sampled asset payload is proportionate and optimised.20/20
  • JavaScriptReferenced JavaScript weight is kept proportionate.20/20
  • RequestsPages avoid excessive resource references and third-party connections.20/20
  • MediaImages and video avoid obvious loading and autoplay waste.0/20
  • Caching and compressionSampled static assets expose effective cache policy.0/20

Privacy

60
#5 of 5

3 known trackers · 0 tracking-style response cookies · 16% third-party resource references.

Evidence and scoring

Evidence: 3 known trackers · 0 tracking-style response cookies · 16% third-party resource references.

  • Behavioural trackingKnown advertising pixels and cross-site trackers are absent or minimised.5/20
  • Analytics minimisationAnalytics technology is absent or privacy-preserving and proportionate.5/20
  • Cookies and consentNon-essential response cookies are avoided before interaction.20/20
  • Third-party disclosureResource loading does not unnecessarily disclose visits to third parties.10/20
  • Invasive techniquesKnown session replay and similarly invasive tools are absent.20/20

Sovereignty

75
#2 of 5

2 US-headquartered visitor-facing provider ecosystems · 84% first-party assets · open technology 90/100 · WordPress. DNS: NS harvey.ns.cloudflare.com, kayleigh.ns.cloudflare.com · MX 0 babyvue-co-uk.mail.protection.outlook.com.

Evidence and scoring

Evidence: 2 US-headquartered visitor-facing provider ecosystems · 84% first-party assets · open technology 90/100 · WordPress. DNS: NS harvey.ns.cloudflare.com, kayleigh.ns.cloudflare.com · MX 0 babyvue-co-uk.mail.protection.outlook.com.

  • Provider jurisdictionObservable visitor-facing dependencies minimise reliance on US-headquartered platform ecosystems.10/20
  • Third-party geographyKnown non-EU third-party data exposure is minimised.15/20
  • Portable deliveryPages minimise proprietary embeds and platform-specific content dependencies.20/20
  • Supplier concentrationThird-party resource loading is not dominated by one provider ecosystem.10/20
  • Open technologyOpen standards, first-party delivery, open-source technology and public source code are preferred where practical.20/20

Accessibility

75
#4 of 5

4 semantic issues · 0 keyboard markup issues · 0% unlabelled controls · 70% raw/rendered text ratio.

Evidence and scoring

Evidence: 4 semantic issues · 0 keyboard markup issues · 0% unlabelled controls · 70% raw/rendered text ratio.

  • SemanticsHTML exposes basic language, heading and landmark structure.5/20
  • Keyboard accessMarkup avoids obvious keyboard-hostile interaction patterns.20/20
  • Forms and controlsForm controls expose labels or accessible names.20/20
  • Visual accessibilityViewport and media markup avoid obvious visual accessibility barriers.15/20
  • ResilienceMeaningful text remains present without relying entirely on client rendering.15/20

Responsibility

60
#3 of 5

Privacy ✓ · Cookies ✗ · Terms ✓ · Accessibility ✗ · Contact/About ✓. Public registration IDs: UK company number 11474712. verified green hosting (Mythic Beasts Ltd). carbon.txt ✗ · sitemap ✓ · security 5/6. Missing: Content Security Policy.

Evidence and scoring

Evidence: Privacy ✓ · Cookies ✗ · Terms ✓ · Accessibility ✗ · Contact/About ✓. Public registration IDs: UK company number 11474712. verified green hosting (Mythic Beasts Ltd). carbon.txt ✗ · sitemap ✓ · security 5/6. Missing: Content Security Policy.

  • Public accountabilityPrivacy, terms, accessibility, contact and applicable registration information are discoverable.10/20
  • Security basicsThe main response exposes sensible browser security headers.15/20
  • Consent designTracking and consent markup avoids obvious one-sided choice patterns.5/20
  • Supplier disclosureDetected material visitor-facing providers are reflected in discoverable privacy information.20/20
  • Sustainability evidenceGreen hosting, carbon.txt and public sustainability information provide discoverable evidence of digital sustainability practice.10/20

Progress

Previous EcoMarks.